Willis Insurance Group
A Mississippi based insurance agency serving Mississippi, Illinois, South Carolina & Texas. Focused on the senior market we were tasked with developing and executing a brand strategy that speaks to their Final Expense and & Medicare Market.
Leveraging WordPress and multiple communication solutions including Hubspot as their CRM we accomplished our goal of reaching their senior market with an effective website that allowed them to service more clients.
As part of the marketing strategy we developed for Willis Insurance Group, we wanted a way to reach their senior market with memorable messaging at a low cost.
Seniors are inundated with phone calls daily and our client would get lost amongst the noise.
To cut through the noise we developed an innovative solution that spoke to their audience directly with a 98% delivery and open rate. Text Ads.
As a multi-pronged approach for reaching their target audience, we also developed a TV Commercial.